INTERNAL MARKETING EVENTS

ASICS

Agency: New Balls Please (BE)
Venue: Hotel Puente Romano, Marbella

International sports equipment Brand ASICS, chose Marbella’s prestigious Puente Romano Hotel for its showcase event in December 2022 and chose EXPO IMAGEN to fully decorate its product exhibition area.

The main focus was the installation of four individual display áreas highlighting individual aspects of the brands product development. These partitions were created using beMatrix frames covered by branded cloth prints with overhead Lighting and curtain drapes supported with an integrated truss structure.

Other aspects included carpeting complete with tennis tram lines, a backlit Instagram wall, Wall of Fame, reception furniture and photocall.

Project Summary:

  • Customised exhibition carpet

  • Dressed truss structures &

  • 150m² of beMatrix wall Structures with premium printed cloth coverings

  • Photocall

  • Instagram wall

  • 3m x 3m wall of fame

  • Exterior Signage & Reception Counter

  • Stage carpet & printed foamex panel fascia

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