BRAND ACTIVATION

ENDESA: Fan Village, Copa Del Rey Baloncesto 2024

Agency: Octagon CSI
Venue: Plaza de la Constitución, Malaga

National energy company, ENDESA, is the principal sponsor Spain’s premier basketball league and each year celebrates several sites throughout the host city of the annual Copa del Rey cup final. Having worked with Expo Imagen previously, once again it’s agency, Octagon CSI chose us to design and install it’s principal stand in the competitions Fan Zone.

The fundamental requirement was to construct and dress a long, stable backwall structure which in turn would be divided in to four separate activity areas. Creating a solid wooden base throughout and by using perforated PVC printed backcloths Expo Imagen were able to increase the height of the structure, creating a coherent and high-impact branding image.

Project Summary:

• 22m open-air FAN ZONE stand

• Solid wood structural base with finishing

• 22m x 4m Truss structure

• Printed PVC backdrop

• Lighting

• Furniture

• Logistics